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New profile page feels blocky and corporate, features missing

The old/current profiles had the following:

  • A personalised short description

  • A custom forest name (which made your contribution personal to you)

  • Badges that helped show your ongoing commitment

  • “Climate impact since…” is a very important bit of text

  • Impact visualised was a nice touch to help my clients understand how supporting Ecologi without then need to research too much

  • The animated icons were a nice feature and gave the profile a bit of life

As a web design agency I understand the need for change and updates however the new profiles as they stand feel like a bit of a downgrade. I feel that a lot of the nice touches that made the service feel fresh and impactful are now missing and everything has become very corporate and blocky.

Also the employee Our Climate Action Workforce section is not so good for smaller companies and single employee businesses. We are all doing our best to support the environment but feel that saying “1 Employee“ could be more of a negative than an positive when people view the profile.

As a suggestion could there be an option to pick if you would like your profile to have a corporate feel or a more environmental feel (as the current profile does). That way each profile can pick they way in which they would like to present their environmental efforts. Some would like the new cold hard facts approach were as others would like the more friendly “Get Involved“ kind of approach (which is what lead me to choose Ecologi in the first-place).

It would be great to hear your thoughts on this feedback and thank you for allowing us all to contribute to this great cause.

5 comments

Comments5

  • phillelliott

    •

    May 11

    •

    Merged request

    •

    2 votes

    Public Profile

    Hello,

    While I generally embrace change, I really do miss the old style ‘forest’ with animated tiles. Much more engaging for my clients (and staff). The new version is rather cold, uninviting, and data-driven. I can’t imagine many casual visitors would stay long. My company name does not stand out in the formatting and font used. How about inserting my logo?

    Work needed here I think.

    • Tommy Fernandez

      Team•

      Feb 25

      Thanks for the feedback! Really appreciate it, a couple of quick questions:

      • The forest tiles are still there, just further down the page. We're considering moving them to the top of the profiles though. Would that help?

      • We’re planning on adding animations back into the new profiles on the tiles to bring them to life more.

      • Regarding the logo, you can add your logo to your new profile in the settings section of the new app. We have a new logo lookup tool that automatically finds your company logo for you!

      Would love to get your thoughts on the above or any other feedback you have on our new profiles. I've also reached out via email if you're open to a quick product interview!

  • charlotte

    •

    May 11

    •

    Merged request

    •

    2 votes

    Forest View

    Dear Ecologi Team,

    Can I get the view of my forest back?

    Everything is beige and square now… :(

    Many thanks and best wishes,

    Charlotte

  • Daniel Walker

    •

    May 11

    I forgot to login, Dan from CoreTechnics (https://ecologi.com/coretechnics)

    • Tommy Fernandez

      Team•

      May 12

      Thanks Dan, appreciate you taking the time to share this feedback with us. I’ve merged your post with a few similar threads around our profiles. I’ve also reached out to you via email to have a quick call to talk through some of your points in more detail if you have time.

      As we build out our new profiles we know they’re missing some of the Ecologi magic from our old profiles that our customers love. This is definitely on our radar to improve and we will post any updates we have on this thread.